PDC Blog

By Lou Vito, Data Specialist Complete and accurate product data empowers your online customers to make educated purchasing decisions. But it also empowers your sales team. With rich product data at their fingertips, sales reps can field questions from and provide...

By Doug Davenport, Product Information Specialist There is certainly no shortage of challenges in today's sales world, despite the uptick in consumer spending. Last year, Forbes surveyed over 200 companies to discover what sales reps and managers viewed as their...

By Lou Vito, Data Specialist Product Data is what your on-line customer uses to compare your product to your competitor's. Product Sales Data is the subset of Product Data that sells the product. It is the images, videos, features and benefits, and descriptions of...

By Doug Davenport, Product Information Specialist Today, the world is run by more than money, it is run by data. Everything in the business world has become data-focused - from consumer data, to marketing research data, to product and sales data. A majority of the...

As I’m sure you know by now, most major players in the Automotive Aftermarket industry (i.e. Alliance, Advanced Auto, O’Reilly’s etc.) have adopted the Autocare Association’s Product Information Exchange Standard (PIES) format. But what is their purpose in doing this?...

We’ve discussed a number of popular topics in the industry, but arguably the longest lasting trend in the aftermarket has been to deliver the right part to the customer when they need it - and quality data is vital. Quality data is the backbone to your online sales,...

Back in 2015, interest in online vehicle shopping was already beginning to grow and as of December that year, eBay Motors’ "Future of Automotive Shopping Survey," discovered that almost 1 in 5 consumers felt they would be “likely” to purchase their next vehicle...

Technology continues to change the way we do business every day - from billboards to online banner ads and in-store shopping to online retail and e-commerce. Though this may not seem new to those in other industries, it is still only recently relevant to those of us...

Online sales of aftermarket auto parts projected to reach $8.4 billion this year and are growing like crazy – up 16% from 2015 to 2016, and studies believe we’ll see $1 billion increases in sales during each of the next four years. And with the big-boys of online...